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About Us

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The Smart Grooming Brand

The Smart Grooming brand of equestrian grooming products was established in 2006, winning  “Best product of the Year” with our initial product, Smart Tails at Equestrian Business of the Year Trade Show.  This product has proved hugely successful over the years and was the inspiration for building the brand based on products that really work.  

We are based in the rural countryside of Devon in the South West of England, and have an office based sales team, who actively promote our product range to both the home and international market.  Our designs for grooming tools are aimed at bringing top quality, humane products into the equine world.  They provide a kind, humane way to thin all types of thick hair on manes and tails and coats, without causing any discomfort.  More recently Smart Grooming launched a range of show prep products, to produce outstanding results for additional condition, shine and polish for the show ring and everyday use.

Our range has been trialled and tested by a wide range of testers, from home producers and amateurs, to professional equestrians who are at the top of their game.  Our products bring back countless recommendations, which we relay back to the end user by our active social media channels.  Both Facebook and Instagram are widely followed and give us the means to post new products, feedback, videos and other helpful tips and guidance to give the best results from the products.

We also distribute other equestrian grooming brands which can be found in the Shop area of the website.